Another basic Axel activity consists of communication and advertising strategies. These emphasize contacts with technical partners and, in the near future, they will turn directly to final users. The concrete nature of the infor
mation given by the company is applied not only in consultation tools (technical and image catalogues, brochures and price lists) but also with direct contacts with businesses and designers at fairs. The new stand at the SAIE DUE Bologna 2003 Fair received high praise, repeating the success obtained last year. The technical characteristics of the new Axel products were emphasized by the new walls and the new colours of the stand. This also communicated, at the same time, the great innovative capacities that the company has from the technical and commercial point of view. A pleasing, high -impact institutional advertising page in the trade press and a well-targeted mailing campaign were important procedures corollary to a series of interesting initiatives that the company scheduled to demonstrate its continuous presence next to its collaborators and on the market
mation given by the company is applied not only in consultation tools (technical and image catalogues, brochures and price lists) but also with direct contacts with businesses and designers at fairs. The new stand at the SAIE DUE Bologna 2003 Fair received high praise, repeating the success obtained last year. The technical characteristics of the new Axel products were emphasized by the new walls and the new colours of the stand. This also communicated, at the same time, the great innovative capacities that the company has from the technical and commercial point of view. A pleasing, high -impact institutional advertising page in the trade press and a well-targeted mailing campaign were important procedures corollary to a series of interesting initiatives that the company scheduled to demonstrate its continuous presence next to its collaborators and on the market
